AREA 01 · /10
Getting Found
Can people find the site in search?
WHAT IT CHECKS
10 KEY AREAS. 100 POINTS. REAL EVIDENCE10 KEY AREAS100 POINTSREAL EVIDENCE
50 fixed checks. Five per category. Each earns 0, 1 or 2 points. AI explains the evidence, but does not choose the numeric score.
AREA 02 · /10
Getting Found Locally
Does the business clearly show where it is / serves?
AREA 03 · /10
Trusted
Does the site provide evidence that builds confidence?
AREA 04 · /10
What You Do
Is the offer/services clear?
AREA 05 · /10
Your Content
Is useful content present and structured well?
AREA 06 · /10
Taking Action
Is the next step obvious and usable?
AREA 07 · /10
Getting in Touch
Can visitors contact the business easily?
AREA 08 · /10
Mobile Experience
Does it work properly on phones?
AREA 09 · /10
Site Working Properly
Is the site technically healthy and usable?
AREA 10 · /10
Measuring Results
Is meaningful measurement/analytics in place?
NO EVIDENCE = NO DEDUCTION
Don't trust the score. Check the evidence.
Public checks show what was observed and where. Private analytics, rankings and business results are not assumed. Unavailable evidence remains not yet verified.